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Building Marketing Momentum For Your Small Business

marketing strategy

The success of your business depends on your ability to build marketing momentum. Without the ability to generate new sources of leads your capacity to sell will slump and the growth of your business will stagnate or shrink.Unfortunately, many small business owners are at a loss when tasked with coming up with new ways to market while others are frustrated into stagnation by seeing consistently ineffective results from their marketing ...

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How to Put Law & Order into Marketing Your Legal Practice

marketing strategy

Regardless of your law firm's focus - criminal, civil, corporate, family, business, etc. - the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And waiting to get serious about marketing until that major case is wrapped up is way too late.Whether you're frustrated with past marketing efforts that have been ...

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Marketing Is A System, Not An Event

marketing strategy

Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it's precisely this view of marketing that holds most small businesses back. They fall prey to the "marketing idea of the week" and never fully explore what it takes to create and build a completely functioning, consistently performing, marketing system.In this ...

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Marketing is a Long-Term Investment

marketing strategy

"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay.It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".When times are tough some businesses stop marketing. They reason, 'No one is buying so why should I advertise?' The other time some businesses stop marketing is when they are selling like crazy. ...

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Give Your Message Staying Power

advertising message

How long does your advertising message stay with the consumer? What is the life expectancy of your advertising message?Advertising is a very tricky concept to master. The heading in print advertising has to be just right to attract the attention of your reader. The more words you use to deliver a message the more expensive your advertisement will be. The same can be said for radio, internet, and television.The next ...

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