Specifically made for people with sensitive skin, Kosas is the popular, vegan cosmetics brand that has been clinically proven to hydrate and even improve your skin. When it launched back in 2015, the American company started out with just 4 shades of lipstick, now they stock everything from concealer to body wash.

Wanting to promote their relatively new brand across social platforms, the brand turned to MUSE The Agency to find the perfect content creator. After hand selecting our beauty, Cici Michele, Kosas briefed our girl with creating a TikTok video in which she tried out their SPF foundation and concealer. Cici produced clean and authentic content in which she honestly reviewed the product, demonstrating the ease of its use and explaining the feel and coverage.

The video was, unsurprisingly, a huge success and generated a massive amount of engagement. Viewers were directed to Kosas’ website to purchase the products effectively advertised in Cici’s original content.