Established in 2014, Minga London, quickly became the go-to brand for aesthetic and vintage inspired clothes with a playfully grunge edge. Being a London based brand, the company manufacturers all their products locally to ensure the items are completed to a high quality, employing locally and also reducing their carbon footprint.

Recently, the brand did a collaboration with Betty Boop, producing a wide range of clothing and accessories inspired by the popular animated cartoon character. Wanting to market this new range across social channels, the British brand reached out to MUSE The Agency in hope of collaborating with one of our more edgy content creators. When they hand selected our very own, Ines Silva, it seemed like a match made in apparel marketing heaven.

Our MUSE was briefed with creating fun and alternative image content dressed in items from the Minga London x Betty Boop collection. Ines certainly went above and beyond to ensure she captured the perfect content for both the brand and her personal instagram feed. The posts were a huge success, they generated a huge amount of engagement and earned our talent a combined total of 56.8k likes. Effectively promoting the brand and their products to her loyal following of 688k, Ines directed the content viewers to Minga London’s site, encouraging them to purchase items, thus earning our client a high return on their investment.

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