Founded back in 1994, Old Navy is an American clothing and accessories retail company owned by the multinational corporation, Gap Inc. Despite being a well established and popular brand, Old Navy were keen to launch a new digital marketing strategy to help improve their social media presence. 

In hopes of this, the company approached MUSE The Agency to find the perfect content creator to collaborate with for their ‘BodLove 20222’ TikTok campaign. Old Navy intended on joining forces with influencers who have built their audience by encouraging everyone to love their body by being their authentic self. Our beautiful talent and self-love advocate, Julia Berit, was the perfect candidate for this given brief.

Our MUSE created an up-beat, styling TikTok video using the latest summer items available to buy from the brand. She successfully promoted the brand to her loyal followers and perfectly demonstrated the item’s versatility and how flattering they are to a plus-size body shape. Ultimately, the diverted traffic to Old Navy’s website earned our client a high return on their investment.