Wanting to improve their brand presence on TikTok, whilst simultaneously advertising their latest collection, Missguided approached MUSE The Agency for our unrivalled talents in influencer marketing.

After reviewing our dynamic roster of content creators, the popular online retailer decided to collaborate with our enigmatic talent, Lily Rowland. 

Our MUSE was provided with a fun brief which would not only provide her with styling creativity and freedom, but would also speak directly to the fans of Netflix’s second most watched show of all time, Bridgerton.

Lily’s task; create a styling TikTok modern looks for 3 of the show’s main characters, using items found exclusively on Missguided’s new spring collection.

Lily followed the assignment perfectly, creating vibrant and eye-catching video content that showcased a mix of Missguided’s products and even provided viewers with a discount code. 

The video was shared to our MUSE’s TikTok following of 568k and proved to be a huge success through it’s high engagement, generating over 31k views and nearly 4k likes.