Mia Dickerson x ASOS x dICKIES
Our cool girl, Mia Dickerson, supplying the hottest styling hacks in the ‘My Dickies, my way’ reel for ASOS’s instagram.
Mia effortlessly demonstrates 3 different ways you can wear the Dickies pants, whatever your mood. This engaging, fashion-focused content was a perfect example of the strategic influencer marketing strategies we provide to our clients. Appealing to ASOS’s fashion-mad audience to promote the item’s versatility, begging for them to be purchased and become part of your daily wardrobe rotation.
Within the first 24 hours of being posted to ASOS’s instagram, Mia’s video had over 690k views and 16k likes.