Bra off. Thong on!

No one does a campaign quite like Lounge Underwear and on October the 4th they launched one with a really important message; make checking your breasts a feminine ritual.

In support of Breast Cancer Awareness month, the popular underwear and clothing brand released 100,000 limited edition hot pink thongs for FREE with a donation (minimum £1). Their lovely, loyal customers could get their hands on this eye-catching underwear whilst also supporting the two incredible charities CoppaFeel and Trekstok.

Lounge called upon MUSE to help promote this ever important campaign, movement and conversation. Encouraging women everywhere to be confident, check regularly and to remind your friends to do the same!

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