In partnership with Aussie-brand White Fox Boutique, MUSE Talent selected 5 of the most in demand fashion influencers and flew them out to the most talked about festival of the year, Coachella.
The trip saw our group take in a once in a lifetime experience, delivering a flurry of their finest content to boost engagement and brand awareness.
MUSE Strategy programmed an opulent showcase of the Coachella experience with @emilyshak, @lemybeauty, @missjoslin, @ellaravenscroft + @mollymaehague.
From the second MUSE stepped off the plane, our Creative + Talent teams were curating our most successful and engaging campaign content of the year. From the first few days spent in Hollywood exploring Melrose Avenue to the stunning Palm Springs villa and trip to LA, where they finished off the trip with a 5* eating experience at TAO. We reached over 30 million people in just one week.
By strategically plotting out mass roll outs from the influencer’s Instagram feeds, we directed new followers, new engagement and most importantly new customers to the brands social pages and website, MUSE reached new heights and broke records for the client.
January 18, 2019