Its no secret that New Balance has ruled the sportswear trainer market being renown as the ultimate “Dad Sneaker” but whilst being hailed for their comfort and quality, New Balance has swiftly become a fashion “must have” within the industry and many believe this sudden New Balance Flux” has a lot to do with the influencer culture. 

One strong example of the impact our creators has on this shift from efficiency to fashion is our newest New Balance partnership with our LA based creator Julia Berit. 

Julia is no stranger to styling this classic sport shoe with her daily fits and in this newest collaboration she took to her social platforms to showcase the versatility of these must have kicks styled with her everyday casual spring fit, again reiterating how this once overlooked footwear has now become one of the most supreme and fast growing brand in the world.