French reknown and the worlds largest cosmetic, beauty and lifestyle brand LOreal Paris reached out to MUSE eager to collaborate with our Bulgarian based creator Borislava to promote their new range of infallible lip and face products!

Designated with the brief to present the lipsticks in all their glory, maintaining the rich intense vibrancy and unique colourways as the key focus of the imagery, Borislava successfully portrayed this high class ‘storyline’ through the carousel of images.

With an eye for aesthetic and high quality video content Boris showcased her favourite products from the collection to her 118,000 followers describing the products as “One of the best liquid lipsticks I’ve ever tried! Infalliable 24h is a two step lipstick that gives my lips vivid colour and shine. The balm is enriched with hyaluronic gel that leaves my lips hydrated, glossy and the colours stay all day. My favourite colour is the 214 raspberry”. The content created a mass amount of engagement, driving traffic to her page and the Loreal site.

Following the major success of this collaboration Loreal finalised a group deal with MUSE securing a roster for the upcoming months! Another proud moment for our MUSE creators!