We were proud to partner with Luxe to Kill on their ‘Luxe For All’ campaign, challenging and disrupting the outdated conception of skin tones in the fashion industry. In a 360 campaign created by all MUSE teams, we set out to convey the message that the term 'Nude' should mirror the wearer and not just represent a small minority of the market. More importantly, we hoped to evoke a wider conversation about the conception of skin colour in the fashion industry and the positive changes we can collectively make to progress our industry.The project included the initial concept development, a marketing strategy including social media positioning and press and the creative and production of the full campaign. The result was a stunning and empowering film, featuring a diverse group of models, plus beautifully shot fashion and style edits which we are proud to hold against the agency's name as some of our finest work.
