When marketing their new party season campaign, H&M turned to MUSE. The Agency for our expertise. We offered to them a thorough and unparalleled influencer marketing strategy to achieve a return on investment for the brand.
Wanting to showcase their new festive collection as effectively as possible they would require a talent from our roster who could work naturally with the given brief. Our fashion blogger, Mia Dickerson, was a clear choice, as she often incorporates bolder, party pieces into her day-to-day streetwear style.
Mia was tasked with creating engaging and aesthetically pleasing image and video content for her personal instagram story, feed and reel.
Strategically posting the created content over the course of 24 hours to increase its engagement potential allowed for the most successful campaign launch possible.