The Kardashian owned brand, SKIMS, most known for their shapewear and apparel have recently released two new style cuts of their viral ‘Soft Lounge Dress’. This item, which is made from an ultra-stretchy material that hugs the body perfectly, is now available to purchase in 6 style variations and 4 seasonal colour-ways. Wanting to digitally market this new product launch across social channels the American company reached out to Manchester based MUSE The Agency for our unparalleled influencer marketing abilities.
After careful consideration our styling superstar, Mia Dickerson, was hand selected for the advertising opportunity. The brief called for the product to be shown ‘on-body’ and from all angles, Mia was also advised to style with minimal accessories to ensure attention stays on the dress.
Our beautiful MUSE produced a natural piece of original content, which once posted to her loyal TikTok following secured almost 10k likes. Mia’s video was even re-posted by the official SKIMS TikTok, where it generated even more engagement…an incredible 35K likes! It’s safe to say our client was impressed and that they earned a high return on their investment.