The seasonal collaboration that shook us to our core. Emily Shak, MUSE’s ever stylish social queen, developed the collection to consist of versatile pieces, beautifully seasonal colour-ways and even show stopping must haves.
With the incredible success of past campaigns which MUSE 360 shot for Luxe To Kill, the Manchester based, slow fashion brand once again looked to our in house production team.
The project was seamlessly taken from concept to completion, strategically shot on location in London to best capture both image and video content of the greatly anticipated autumnal collection.
MUSE organised a social media roll out across our talent roster, supporting Emily and promoting her new collection via an impressive amount of social engagement. The collaboration itself was released weekly over 4 separate drops with huge success…clearly it had everyone ‘fall’-ing in love.