Another successful MUSE 360 production in the bag. 

When sustainable Manchester based fashion brand Luxe To Kill reach out to MUSE for our 18 year old superstar Lily Rowland to create a new contemporary summer collection – who better to get on the scene than our very own in house production team, MUSE 360. Taking control from the creation, to the campaign and launch our team at MUSE 360 had it fully covered. 

With the collection consisting of minimal tones, oversized fits and cargo designs this collection was every part a representative of Lily’s unique contemporary style and creative flair that she embodies through her social media platforms.

MUSE productions arranged the campaign shoot in a local MM4 studio, shot with a F355 Ferrari spider to create the edgy “cool girl” aesthetic that’s evident throughout this new collection. From cargos, to corsets and mini skirts to contrast stitch trousers this range provides the perfect wardrobe for every occasion, making the versatility behind the shoot concept so broad and an amazing project for MUSE 360 to work with!

Taking rein of the Lily x LTK launch dinner MUSE 360 jetted 12 content creators out to Mykonos where they celebrated the launch of the collection in the luxury 5 star restaurant Noema Mykonos. Dressed head to toe in Lilys new collection our MUSES indulged in traditional greek cuisine, perfectly balanced botanicals all in a high class contemporary setting in the heart of Mykonos town.

Check out the campaign behind the scenes and launch events footage below, it was truly an event to remember!