MUSE for @manchesterunited

Manchester United reached out to MUSE eager to work with a number of our creators to promote a revival of iconic merchandise, reintroduced with a modern edge. The collaboration between MUSE Talent and Manchester United represents a dynamic fusion of fashion, culture, and sport, highlighting the creative synergy between two Manchester-based powerhouses. The campaign featured our standout talent including @alanahchannon, @ellachristo, @teresaseco, @samsamkader and more, each bringing their unique energy and audience to the project. Through this partnership each creator individually helped deliver a campaign that reached over 10 million people, generated more than 5 million likes, and resonated across 10+ countries.

This collaboration was a huge success not only in amplifying Muse’s network beyond our usual fashion campaigns but also it elevated Manchester United’s presence beyond the pitch, driving fresh, authentic storytelling that connected fashion and football in a bold new way. This was more than a campaign, it was a cultural moment.