Mya Mills x KAIIA The Label…Elevation is the ethos.
KAIIA The Label, sister brand to Public Desire, is the new, UK designed fashion brand born to inspire an elevated approach to fashion-forward street style.
When KAIIA began hunting for the face of their launching collaboration and collection, they played it smart and looked to MUSE to help them find the perfect beauty for the job. The obvious choice for this exciting new company was our very own Mya, who oozes exactly what the collection would hope to embody; fearless edge and a subtle sexy aesthetic. With the given brief, Mya put herself to work and hand picked an incredible fifty pieces for the collaboration.
Teamed with a MUSE organised strategic, social media roll out the launch was a huge success and gained an incredible amount of engagement!