Savage Fenty, the fearlessly, unapologetic lingerie brand is leading the way, challenging industry standards and authentically promoting diversity and inclusivity. Sharing this fundamental vision, MUSE assisted in furthering this conversation by connecting the brand with an eclectic mix of UK and US talent. MUSE selected talent who own their individuality and ooze self-confidence, the likes of @victoriatunerr, @kitrabell, @jonica & @marialuxee featured in the campaign. Savage Fenty’s core message is that sexiness comes in all forms, body types and race, epitomised by the profiles featured. The talent captured at-home-content to showcase Savage Fenty’s latest drops throughout lockdown. Sharing their favourite looks via their social platforms, the girls brought the heat and collectively produced engagement of over 135 thousand likes.