MUSE is the first social commerce agency to use Augmented Reality to enrich content across social platforms through bespoke filters, holograms, and gaming-based applications. The ability of Augmented Reality to create virality is unparalleled, we demonstrated this by implementing it into a fashion campaign for Luxe To Kill which generated over 10 million views in the first 2 weeks and has now surpassed 135 million. We have proven that Augmented Reality is not only one of the largest and most rapidly growing industries in the world, but can also set you apart from your competitors in a crowded market. We confidently understand this new wave of technology and as 2020 has demonstrated, the way that we produce and deliver content must be adaptive, reactive, and easily accessible from wherever we find ourselves.