The luxury British footwear and accessories brand, Kurt Geiger, wanted to ensure their new party season products were effectively marketed across instagram for the lead up to the Christmas gifting season. They rightly chose to reach out to MUSE The Agency to provide our leading digital and influencer marketing techniques. After presenting Kurt Geiger with a thought out social media strategy, they hand selected our unfaltering fashion blogger, Mia Dickerson, to take on the challenge. With a combined instagram following of almost 550k this was a dream collaboration which we knew would result in what was sure to be a successful influencer to brand partnership.
Styling a range of Kurt Geiger accessories including coloured rings, strappy heels and their brand new cross body bag made form recycled materials, Mia created some eye catching content. These images were then strategically posted on her feed and story to promote the products and direct her followers to the Kurt Geiger site. The feed post was a huge success, producing a high level of engagement and secured over 1.5k likes in the first 18 hours alone.
November 6, 2018