Boux Avenue is a well-established and revolutionary lingerie, sleepwear and swimwear brand. They focus on inclusivity and putting ‘HER’ first; something we at MUSE are really onboard with and want to champion for them. We have provided Boux Avenue with a handful of MUSE Instagram’s best – Mya Mills, Emily Shak, Dionne Crowe, Chanelle Mauricette and Victoria Turner. The girls have been showcasing what the brand is about by wearing Boux Avenue’s stunning and confidence-boosting lingerie in posts that have boasted over 126K likes in total. This collaboration with MUSE has ultimately brought 150K+ engagement in February 2021 for the lingerie brand, due to the MUSE girls being the perfect fit for the brand as they are empowered and diverse themselves.