MADE FOR ALL FEMALES WHO WANT TO LOOK ON TOP OF THEIR GAME 24/7 WITH OUR NEW ATHLEISURE EDIT FEATURING @JAM_ILLA MIX ATHLEISURE INTO YOUR NEW SEASON WARDROBE AND KEEP IT EFFORTLESS WITH A COLLECTION CREATED FOR RUNNING ERRANDS OR JUST CHILLING OUT. SO WHETHER YOU LIKE TO KEEP IT MOVING OR LIKE TO KEEP IT CHILL, THERE'S SOMETHING IN THIS COLLECTION FOR YOU.
A style edit curated by the MUSE herself for those who are active and those who just like to look active. Lockdown prevented our production team from executing a full campaign. However, we are anything if not adaptable and with the help of our creative MUSE, we were able to shoot a mix of home and studio content to launch the campaign. The launch included a wide array of MUSE talent promoting the collection in a coordinated launch to accompany Jamilla’s own content.