Multinational Swedish based clothing brand H&M, known for its wealth of styles and trends in fashion has collaborated with Hotel Hennes on the launch of an immersive hotel experience set to inspire the summer feeling and create a space where reality is “turned upside down”.

H&M reached out and our MUSE Liz Kapran (@lizzi.jpg) was hand selected from our diverse roster to be jetted off to New York City and fully captivate the edgy city vibe taking over spaces in the Lower East Side of Manhattan. 

From day to night in the city that never sleeps H&M treated guests to a luxury branded Hotel Henne tote filled with goodies, a hotel room overlooking Manhattan’s finest amedanties and a star studded “After The Hotel” launch event.

Briefed to capture the full journey and experience of Hotel Hennes, Lizzi embodied the classic New York chic through a carousel of instagram images showcasing her head to toe H&M outfit, the hotels unique old school aesthetic and exclusive behind the scenes after party content.

She also created a series of story frames taking her female based followers on Hennes journey from check in, to the “After Hennes” event where she rubbed shoulders with a range of A listers including Iriana Shayk and Katie Holmes, labelling it a ‘night to remember’.