Another successful collaboration for our MUSE girls! World independent hair care specialist OLAPLEX reached out to MUSE for our LA based Tiktok sensation @ICYCHAT to be a part of their “OLA-FLEX” challenge.

Icy created a 10 second video showcasing her hair transformation through the years and after using her favourite Olaplex product. This video was a massive success, coming in first in the ‘FLEX’ challenge, gaining over 2M views and engaging with over 24k of Icy’s followers reassuring this triumph.

Check out the content she created below!