For their brand new autumn/winter collection, Hunter wanted to ensure their products were effectively marketed across social media platforms. They chose to reach out to us, ‘MUSE. The Agency’, for our unparalleled influencer and digital marketing talents. Carefully selecting a suitable talent from our impressive and extensive roster, fashion blogger and natural beauty Mia Dickerson was chosen. Our Muse was tasked with creating a TikTok video as well as imagery for both her own personal and Hunter’s instagram feeds.

The collection is inspired by the outdoors and designed for discovery, protection and self-expression whilst exploring the world we live in. Mia was asked to express herself when styling the wellington boot in a high fashion, editorial way, proving that even if the weather isn’t at its best you can still look yours.

The launch support content was a huge success and generated an impressive amount of engagement, the images posted to Mia’s personal instagram feed received over 1.2K likes in the first 17 hours alone.