MUSE Talent once again declared to the industry that our MUSES are not to be underestimated. As seen by Instagram royalty, Emily Shak, when she produced the first-ever ASOS influencer edit with immeasurable cool, control and creativity.

The campaign was made up of over 80 pieces, shot in the baking sun of LA to hit ASOS homepage in time for Christmas 2019. The MUSE talent team worked alongside the ASOS design team to ensure Emily’s brand integrity rang throughout. From her edit selection at ASOS HQ, her creative input on set and even the launch dinner; MUSE ensured Emily’s creativity was fundamentally at the core of every touchpoint of the project.