The American brand Nike is a multinational corporation who design, develop, manufacture, and globally market the sales of footwear, apparel, sporting equipment, accessories, and other services. Wanting to build excitement around their 50th birthday, Nike developed an extensive digital marketing strategy to encourage more social media users to become Nike members.
To ensure this strategy was effectively utilised, the company turned to MUSE The Agency for our unparalleled talents in influencer marketing.
After careful consideration of our extensive roster of talent, our streetwear styling icons, Erin Eagle and Cailey Ork, were hand selected for this once-in-a-lifetime collaboration opportunity. Our MUSES were briefed with creating a TikTok video which effectively promotes the special rewards available for those who download the Nike app and become a member. Our girls effectively demonstrated the benefits of joining the Nike family; wear tests, free shipping, expert stylists, 100+ training plans and a number of rewards.
Once posted to their TikTok feeds, the two videos proved to be a huge success, generating a massive amount of engagement across their loyal followings and beyond. This effectively advertised the brand and directed significant traffic to the app store to download the Nike app, engage with the opportunities available to them.