The exclusively online, Australian fashion retailer, Showpo, is a company whose vision is to be the “go to shop” for the young, modern. The brand’s social media branding has been dubbed by it’s CEO, Jane Lu, as its “biggest competitive advantage”, with an impressive 1.8 million instagram followers as of June 2022.
With the new season underway, Showpo were keen to have their most recent selection of swimwear pieces effectively marketed across social platforms. Wanting to achieve the highest quality of content, the brand turned to MUSE The Agency for our unparalleled digital marketing strategies, talents and experience. After careful consideration of our extensive rosters, the beautiful Savanna Sievers was chosen for this exciting collaboration.
Our MUSE was briefed with creating colourful image content which effectively advertised the brand’s products to her loyal instagram following of 530K. The content proved to be a huge success and generated a massive amount of engagement