Levi Strauss & Co. is an American clothing company founded back in May 1853, most famously known across the globe for their Levi’s brand of denim jeans. The brand regularly brings out new collections to ensure they stay relevant and on trend for their loyal and diverse customer base.
The Levi’s® Tailor Shops are creative spaces that take the brand-consumer relationship to the next level through three pillars of personalisation: Fix it (repairs and tailoring), Customise it (decorative personalisation) and Make it.
Wanting to advertise and positively promote this innovative company aspect across social channels, Levis® reached out to MUSE The Agency in hopes of partnering with one of our content creators. Our style icon, Liz Kapran, was hand selected for this ambassador opportunity from the wide assortment of incredible talent from our rosters. Lizzi was briefed with creating two separate pieces of content; a feed post that would advertise Levi’s® latest collection of jeans and a reel to promote their unique tailor shop.
For her feed post, Lizzi styled two separate looks around a pair of jeans from Levis’® latest collection and produced eye-catching original content that once posted generated 1.5k likes.
For her reels brief, our MUSE was invited to the Toronto Eaton Centre Levi’s® Tailor Shop to work with one of the brand’s expert tailors to create herself an original and fully unique piece. Lizzi ensured she captured content of her full experience, starting with a consultation, development of her vision and finally presenting the final products.
The combined engagement from these two pieces of content is astounding, effectively digitally marketing the brand to Lizzi’s loyal following of 68.5k on instagram.