Kandie Joseph x Meshki

Established back in 2013 by Australian-Persian businesswomen Natalie Khoei and Shadi Kord, Meshki is a popular online-only, fashion label. The brand draws a lot of its inspiration from current trends which they then adapt into affordable, but wearable pieces for the ‘modern woman’; someone who understands that 99% of beauty comes from confidence.


Wanting to digitally market their latest products, whilst simultaneously promoting their company values, the brand reached out to MUSE The Agency. After careful consideration of our extensive roster of talent, the beautiful, Kandie Joseph, was selected for the exciting Meshki opportunity.

Our MUSE was briefed with creating two separate pieces of original content for her instagram feed; a carousel of images and a video for her instagram reel. The content was intended to effectively demonstrate the diverse range of items available from the brand.


Both pieces of content were extremely eye-catching and proved to be a huge success, generating a massive amount of engagement and directing significant traffic to the Meshki website to encourage purchasing.