Liz Kapran x YouTube

Your voice. Your vision. Your way.


For their Canadian shorts launch, YouTube wanted to partner up with MUSE The Agency’s talented, Canadian fashion blogger, Liz Kapran, for unparalleled content and influencer marketing.


Our stylish Muse was given the brief and challenged with creating two pieces of original video content that would spark and fuel individual creativity in a fun and passionate way. One of these videos was to use the iconic track ‘Short Shorts’ by The Royal Teens.


A thought out marketing strategy had Lizzi strategically share her created YouTube shorts to both TikTok and Instagram Reels for further promotion of the campaign launch. The launch was a huge success and the level of engagement Lizzi’s videos accumulated across these three platforms was enormous.