Established in Sweden back in 2015, NAKD set out on a mission to prove that clothing can be affordable as well as on-trend. The company has always worked closely with content creators and brand ambassadors from across the globe, striving to bring their customers updated styles on all channels.
When NAKD wanted to develop a new influencer collaboration, who better for them to turn to than MUSE The Agency. After carefully reviewing our extensive roster of talent, the eco-conscious brand hand selected our vibrant Mocean Sisters as NAKD believe together they could develop a very special collection.
Our MUSEs, Natacha and Melanie, were very involved in the whole design and development process of the collaboration (which started way back in 2021). Our talent assisted in the designing of a 33 piece collection which is perfect for the spring/summer vacation season, incorporating playful pastel colours and a number of bold patterns. Mocean Sisters x NAKD has everything you could ask for, from bikinis to jeans, colourful dresses to matching, patterned co-ord sets.
Following on from a beach-side photoshoot in items from their collection, Natacha and Melanie began an extensive, brand assigned launch plan. This scheduled in story and feed posts, photoshoot and product teasers and even the opportunity for followers to sign up for the collection’s early release. The launch was a massive success and the collaboration has proved to be very popular already!