Suban Biorn x Gentle monster

Daring and Sophisticated…

Back in 2011, Hankook Kim’s research discovered that eyewear had been engineered to accommodate for a Western facial structure. Seeing a huge gap in the market, Kim founded the high fashion sunglasses brand, Gentle Monster, in Seoul, South Korea.

Wanting to advertise their new 2022 collection ‘White Sun’ whilst also expanding their audience and engagement to ultimately encourage purchasing, the brand turned to MUSE. The Agency for our unmatched influencer marketing expertise. Our vibrant fashion blogger, Suban Biorn, was hand selected by Gentle Monster for the planned social media strategy we developed. Our talent was tasked with creating captivating image content that featured the new logo detail on the temples.

Suban posted her eye-catching content to her instagram, generating a high amount of engagement and earning our client a high return on their investment.