Based in New York City, Maybelline is a multinational cosmetics, skin care and fragrance company. Over the years, incredible women such as Adriana Lima, Gigi Hadid, Jourdan Dunn and Christy Turlington have all, at some point, been the face of this popular, high street brand.
Recently, Maybelline developed a brand new product named the ‘Colossal Curl Bounce Mascara’ which boasts;’Your lashes will stay up all day – no curler required’. Wanting to effectively market their new product, the brand turned to MUSE. The Agency for our unparalleled social media marketing techniques. After reviewing our extensive talent roster our stylish superstar, Liz Kapran, was hand selected by Maybelline to take part in their new ‘Curl Bounce’ campaign!
Our MUSE was tasked with creating a piece of eye-catching video content that perfectly demonstrates the products unwavering ability, urging customers to purchase. The video was posted to Lizzi’s TikTok and instagram where she has a combined social following of 890k, unsurprisingly the content generated a huge amount of engagement and directed consumers to the Maybelline website.
This incredibly successful example of social media marketing perfectly demonstrates how we continuously earn our clients a high return on their investment.
September 28, 2018