For the new autumn/winter season Clarks have launched three brand new, dynamic boot designs to grace their shelves. These shoes have been created with functionality and style in mind, with strong laces and chunky soles to provide the ultimate grip for those colder days. To best digitally market their new campaign, the well established and loved company turned to us, MUSE. The Agency, for our expertise in this area.
The aim of the influencer marketing strategy we implemented across social platforms was to revitalise and grow Clarks’ brand awareness, allowing the consumers to reimagine Clarks as a shoe for a younger demographic.
Our hand selected talent and notorious fashion blogger, Rachel Noelle Clark, was tasked with creating strong and engaging video content for both TikTok and instagram reels. Rachel created content that perfectly demonstrated the boots’ perfect mix of craftsmanship, heritage and modern style.
November 10, 2018