Sustainable enthusiasts Broken Planet reached out to MUSE for our passionate sustainable creator Abbie Porter. Abbie mainly focus on promoting eco friendly, renewable and ethical fashion brands, with a vintage depop store herself, Abbie is very accustomed to the importance of sustainable and environmentally friendly within the industry and prides herself in promoting these elements across her own social channels where she can.
Broken Planet is a fashion brand that is committed to sustainability and environmental responsibility. The brand creates clothing and accessories that are made using eco-friendly materials and processes, with a focus on reducing waste and minimising the environmental impact of fashion production.

One of the key pillars of the Broken Planet brand is transparency. They provide detailed information about the materials and processes used to create each product, allowing customers to make informed decisions about their purchases. In addition to using sustainable materials, Broken Planet also ensures fair working conditions for the people involved in their production process an element which is a fundamental element that MUSE strives for when seeking its partnerships.

When Broken Planet elaborated on the creative concept for the upcoming campaign brief our MUSE was ecstatic to be a part of the campaign and believed it aligned with both her and MUSE’S econmic and sustainable beliefs. Abbie shot the campaign as one of the key models, showcasing her Paris Hilton-esqe looks (which she’s known for on her TikTok platform) in a classic paparazzi style photo. They enlisted the help of photographers, security personnel, and ‘celebrity’ models to portray their products. The images portrayed the new collection perfectly, down to the phrase showcased across the hoodies “the madness never ends`’, a concept which remains true for these celeb personal. 

Overall, the Broken Planet brand is a great example of how fashion can be both stylish and sustainable. By prioritizing environmental responsibility and fair labor practices, Broken Planet is helping to pave the way for a more sustainable and ethical fashion industry.