World renown brand SKIMS has reached out to MUSE with the opportunity for a roster of girls to collaborate on the new upcoming collection. SKIMS is a women’s clothing brand founded by reality TV star and entrepreneur Kim Kardashian West in 2019. The brand specializes in shapewear, loungewear, and underwear, but has since expanded to include activewear, bridalwear, and swimwear. The name “SKIMS” is a reference to the brand’s focus on creating undergarments that are comfortable, seamless, and figure-flattering, like a second skin.
SKIMS has gained a lot of popularity and attention for its commitment to inclusivity and diversity. The brand offers a wide range of sizes, from XXS to 5X, and features models of all shapes, sizes, and ethnicities in its advertising campaigns which made our diverse MUSE rosters a perfect match! SKIMS has also been praised for its sustainability efforts, such as using recycled materials in its products and packaging an element which MUSE stands by and looks for in all of our brand collaborations.
SKIMS has quickly become a major player in the fashion industry, known for its high-quality and inclusive products that cater to women of all backgrounds and sizes, and now venturing into swimwear that explores each and every woman’s swimwear and post pool/beach needs. This expansive range of cuts, colours and coverage: SKIMS swim shop is guaranteed to have you covered for every occasion.
SKIMS selected a handful of our MUSE talent including Julia Berit, Emma Sevilles, Amber Lynne, Karly Diel, Zea Bee, Kozin and Gaby Rose to create content to showcase the new “metallic swim” statement range created as a mixed and match to create the perfect swim variations for all body types!
All the collaborations were highly successful in generating a significant amount of traffic to both the official SKIMS website and the profiles of the MUSE girls, resulting in increased interest and anticipation for the upcoming swimwear collections.