Alicia Pettitt x Skims

Skims, the infamous American brand co-founded by Kim Kardashian and Jens Grede was valued at an incredible $3.2 billion in January 2022. The focal point of this body positive company has always been to provide their customers with high-quality shapewear, underwear and loungewear for a wide range of body types.


Skims approached MUSE The Agency when wanting to effectively promote their brand digitally across social platforms. After reviewing our extensive roster of content creators, the brand hand selected our talent, Alicia Pettitt, for her beautifully simplistic aesthetic.


Our MUSE was given the assignment; produce fresh and original video and image content which successfully advertises the brand’s much loved sculpting bodysuit in a natural manner.


Once the content was created, Alicia tactically posted them to her instagram feed where they proved to be a huge success among her near 100k following. The posts generated a huge amount of engagement and secured 4.25k likes combined, directing consumers to the Skims site to make a purchase, ergo earning our client a high return on their investment.


Alicia was then invited by the brand as a guest to their greatly anticipated Miami pop-up store to browse and shop the new Skims swim wear!