Valentino, the luxury Italian fashion house was founded in Rome, the country’s infamous capital, back in 1960. By 1978 the brand’s creative director, Pierpaolo Piccioli, had developed and released Valentino’s first opulent fragrance.
To celebrate the launch of their latest collection of fragrances, ‘Born in Roma’, Valentino sent our MUSE and their longtime beauty brand partner, Lisa Onouha, away on a luxury 3 day trip to Rome. Whilst away on the trip of a lifetime, Lisa was tasked with creating aesthetically captivating image and video content which would effectively market the scent ‘Coral Fantasy’.
Lisa took full advantage of Rome’s breathtaking architecture which served as the perfect backdrop for the product. Our MUSE posted the variety of content to her instagram feed, story and reel page where she has an impressive following of over 282k people from around the world. Proving to be a huge success, the content generated an impressive amount of engagement and effectively advertised Valentino’s beautiful new fragrance digitally, earning the brand a high return on their investment.