My suede. My way.
The third largest sportswear manufacturer in the world, Puma, called upon MUSE The Agency, one of the UK’s fastest growing marketing and talent management agencies, to promote their popular ‘Suede’ sneaker. Puma hand selected MUSE’s very own street style expert, Fiorella Delgado, to demonstrate how she ‘found her way’ and played her part in pushing culture forward.
Fiorella was provided with some creative direction from the brand and clearly understood the assignment. Our girl perfectly showcased her own personal style whilst reminding viewers that the Puma Suede is a true staple for every sneaker lover’s collection in aesthetically exciting and upbeat content for both her TikTok and instagram feeds.
The content was posted across Fiorella’s socials and proved to be a huge success, generating a massive amount of engagement whilst successfully appealing to the brands target audience of 18-24 year olds. Fiorella tagged the brand as well as their required hashtags, directing consumers to the website to purchase the advertised items, therefore earning our client a high return on their investment.