Anastasia Beverly Hills, the popular, American cosmetics company which is most famously known for their eyebrow products. Established back in 1997 by Romanian born Anastasia Soare, the company was impressively reported to be worth $3 billion and have over $200 million in operating income in 2018. With hopes of forming a successful influencer-brand partnership, ABH approached MUSE The Agency for our unrivalled expertise in this are.
After carefully examining our roster of content creators, the brand hand selected the beautiful, Celina Kerr, to partner with. Our MUSE was tasked with creating original and innovative social content for her instagram feed and story, focusing on ABH’s well-loved Complexion & Lip products. After being provided with an aesthetic mood board of makeup looks to work from, Celina got to work with developing her our look, ensuring she was channeling the vibe of the 90’s era .
Celina certainly delivered, producing a beautifully fresh makeup look using a wide variety of products available to purchase from Anastasia Beverly Hills. The content was a huge success, with the carousel generating almost 5K likes, whilst the swipe up links on Celina’s stories sent significant traffic to the products webpage to purchase. Ultimately earning our client a high return on their investment.
September 13, 2018