Our full time model and MUSE, Yelena, was hand selected from our extensive talent roster to join the ‘Cardi Crew’. A diverse line-up of women and men brought together to celebrate Cardi B’s huge impact on culture as well as her latest collaboration with Reebok.

Yelena was sent over the collaboration’s brief which contained creative direction and a mood board to offer inspiration for her content creation. Our social superstar created expressive, fun and beautifully aesthetic photo and video content to be posted on her Instagram story, feed and reel for a social media marketing strategy.

The content Yelena created for this powerful fashion campaign was a huge success and generated a huge amount of engagement. This effectively directed her followers to the website, tempting them to make a purchase from this new collection of sneakers and earned the company a high return on their investment.